The Placebo Cloth

For fingerprints. And fresh starts.

A black microfiber cloth with a very honest name. Imagine wiping the screen and calling it a new beginning.

Concept preview · Not for sale

The edition

A concept for a simple, reusable screen cloth. The words PLACEBO EFFECT would be printed on one corner, where the joke belongs.

An honest footnote

Concept only. No tested ESD, cleaning or device compatibility specifications are offered.

Equally unnecessary.